The topics of digital life, energy turnaround, corporate responsibility, innovation and public value provide talking points in society, business and politics. They are therefore also important components of research and teaching at the HSG. Following on from the academic seminars accompanied by a snack, the so-called "brown bag lunches" the "Little Green Bags" video series provides morsels of knowledge.
Corporate social responsibility explained
The series was launched by the Institute for Business Ethics with the film about corporate social responsibility, “What is CSR?” The Institute of Technology Management illustrated the principle of effectuation and the ten myths of entrepreneurship. The fourth part explained how innovations occur. In the fifth video, “Digital Good Life”, Miriam Meckel showed how we can combine the digital and analogue worlds without any techno stress. The sixth film explained how real marketing guides customers towards a purchase. In the seventh video, Elgar Fleisch and Markus Weinberger showed what the internet of things is capable of. The term and concept of public value is explained in the eighth film.
The team behind the animation video series
The films are produced in cooperation with the Zurich animation studio Zense and film director Andri Hinnen, himself a graduate of the University of St.Gallen (SIM-HSG). The Academic Director of the animation film series is Prof. Dr. Thomas Beschorner, Director of the Institute for Business Ethics at the HSG.